WOD Wagon

Overview

I was hired to design a logo in addition to producing, filming, and editing a Kickstarter product video for the WOD Wagon, a portable training sled that secures fitness equipment.

The objective of this project was to create brand awareness and generate interest in the WOD Wagon. Because the WOD Wagon was targeted towards athletes and fitness enthusiasts, I incorporated an ECG pulse that resembled the letter 'W' with a barbell attached to it to represent health, strength, fitness, and weightlifting.